Heritage and taste
Art and Flavours
Medieval fortresses and walled villages overlook rows of vines; in the city, theatres and collections span the centuries. It is a unique cultural landscape, where the Castelli del Ducato meet the Teatro Regio and the Pilotta. At the table, the area's cornerstones - Prosciutto di Parma, Parmigiano Reggiano, Culatello di Zibello, Salame di Felino - dialogue with glasses of Malvasia, Gutturnio and Lambrusco.
Parks and routes
Wellness in motion
Thermal waters and urban greenery: Art Nouveau-Deco halls and tree-lined avenues, then the horizon of the Parchi del Ducato from the Stirone to the Taro. The QC Terme Spa at Palazzo Berzieri tells the story of water culture; outside, cycling on gravel roads, hill walks, park runs and - for golf lovers -an 18-hole course set among the hills alternate.
Expo & Boutiques
Trade Fairs and Shop Windows
Within just over an hour by car are the main trade fair districts of Northern Italy: Parma, Bologna, Milan and Piacenza, with a calendar of B2B events ranging from agrifood to manufacturing, design and tourism. For shopping, the open-air outlet of Fidenza Village (over 120 boutiques across 25,000 square metres) sits alongside the historic streets of Salsomaggiore, with shop windows, bookshops and excellent local food specialities.
